If Joe Wins

A New Zealand ad, for an American company, starring a Samoan dude, written by some Danish interns at Colenso BBDO

 

 

 

If Joe Wins

This was the final ad in a campaign where
WBO Heavyweight Champion Joseph Parker get's Burger King NZ
to make awesome deals for the kiwis.

It was aired one week before Joe's biggest fight ever and led to 

havoc at a couple of Burger Kings when cars crashed
(Over excited in the drive through, no one injured),
 flamegrills went on fire 
and BK had their
highest grossing day in history.